How to make good money with your email list

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Let's start by knowing what an email list is...

An email list is a collection of email addresses that are frequently used to send emails to multiple users.

In the world of online marketing, it's simply a list of email addresses that business have gathered from visitors/customers that have visited and also subscribed to on their web/online page to receive informations, updates and promotions about the business in a more effective and timely manner.

It's no more new that email marketing is the most effective marketing we have in today's business marketing strategy, it saves time and delivers your business information to your customers, it sustains a good and safe communication between your business and your customers and it's an effective way to let your customers know you value them.

Your email list is your first weapon in email marketing.

Benefits of Email Marketing;

(1) Email marketing connects you directly with your customers, most times, people's inboxes are their “To Do” lists so when you send them email it automatically becomes part of their “To Do” list.

(2) Email marketing can help you target your customers properly, it's always possible to send different messages and different call-to-actions (CTAs) to every single email contact you have in your list.

(3) Email marketing is much easy to set up and get going quickly. most businesses use it as number one marketing channel for their Ads and traffic generation.

(4) Email marketing makes it much easier for you to tell if you are reaching your marketing goals. tracking email engagement rates helps you figure out if your marketing is working as it should.

Your email list keeps the record of your customer's contacts which will enable you maintain a long relationship with your customers because your websites can crash and your social media accounts/pages can be shut down but your email list will keep you connected to your customers everytime.

You can achieve an efficient email marketing by either building a good email list from scratch or expanding your existing email list.

Building your email list is similar to finding new friends. When meeting a friend for the first time, you would want to make a good impression and find shared interests.

When building your email list, it's your responsibility to find a common connection between your business and customers, when they come across your business online offer them something valuable that will kick-off the relationship.

Buying a pre-populated email list might be tempting but think about how you would feel when you get unsolicited emails from random people or companies, it's not cool, right? it might look spammy and you most likely hit the trash or spam button.

So, you don't want your business to be seen as a nuisance and put on the dreaded spam list, that is why it's best to build your email list organically.

There some form builders and website tools that will help you manage and build your email list organically;

(1) MailChimp

(2) Forget

(3) Ninja popup

(4) Getsitecontrol

(5) WordPress.

You can work with these tools on your websites and other online properties, when you have your forms and your CTA message ready, you can have them appear in a variety of locations and at different times. Some locations you can try are your sites, homepages, product pages, side bar, splash screen on your blog and your social media pages.

Let customers fall in love with your content (business content) before you propose your call-to-action (CTA).

CTA includes “Sign-up”, “No thanks”, and “Sign-up later” buttons that are usually on the bottom part of your websites, and try not to be pushy because a new site visitor may not understand your business value yet, So having your CTA appear the moment they land on your web/home page might not be effective. Your CTA can only succeed if people are engaging with your site, blog and social media activities which is where content strategy comes in.

A good content can draw people to your sites, blogs and social media pages and make them to sign-up for more. By content, we mean posts, articles, informations about your business etc just like your email, they must be useful, timely and interesting.

Email marketing generates you money in so many ways.

Have you heard people say “The money is in your email list”, which means the bigger your email list the bigger money you make.

You might wonder how you might generate money with an email list.

Let's have a look at these four options

(1) Sell a product on your opt-in's thank you page: The first location to monetize your email list is on the opt-in Thank you page. People who sign up for your offer are interested in your company and services/products. As a result, convert these interested subscribers into clients as soon as possible.

Add product snippets as well as links to the ‘Buy Shop Products' page. You can even include testimonials and rave reviews to sweeten the deal and persuade members to buy right away.

2. Cross-selling: You present users a supplimentry add-on product or additional products that will complement their purchase when they buy a product. Amazon, the e-commerce behemoth, claims that cross-selling accounts for 30 percent to 40 percent of its revenue

3. Affiliate marketing: Affiliate marketing is a sort of marketing in which you promote other people's products. Several companies and brands will gladly pay you a percentage on any sales you bring them. This is the essence of affiliate marketing. Instead of selling your own products and services to your email list, you are paid to sell other people's products that are a good fit for your audience.

4. Webinars: The fact that you can be certain your email will reach your clients as opposed to promoting anything on your website or social media is a huge distinction

People check their email regularly throughout the day, but they may not read your blog or social media when it is posted (or in time for your offer). When dealing with time-sensitive offers like webinars, which can be a great way to monetize your email list, this is especially important.

In conclusion, making money via your email list is not hard, just build an email list, nurture them through free valuable content, and use one of the ways mentioned above to start EARNING.

Enjoy💵 your week ✌️.